Pride in Branding
At a young age, children are able to recognize many brands in their day to day lives. The question we can ask ourselves is why do they do so? Actually, we are surrounded by brands. Television is filled with publicities as well as highways and buildings are showing visual images to promote a product or brand. It is well known that adults are very influenced by brands, we well sure not have to be surprised children are too. Perhaps, the real question might not be if children are influenced too early and too much by brands, but if a brand, in itself and with the publicities and status it might have, is a good thing. In fact, brands are good representations of a certain period of time and are a fascinating way of expression for a society.
Brands are not a new concept of the twenty-first century. They have actually a great background that they accumulated with time. Brands are representative of a certain time and of the history period they are related to. For example, the elders of Quebec might remember pretty well the first publicity of”pout pout pout St-Hubert BBQ”. It was the beginning of an era in restoration. The publicity helped people remembering the restaurant’s name, and the song related to it helped remembering the telephone number to order the famous chicken. Finally, let’s just think about the first Ford car to be promoted in the history. This car would announce a great revolution in the way people would be traveling from place to place to finally make science, in a way, move forward. Brands are important and part of the history of a population, it is a good and easy way to remember the past and progress we’ve made.
It is not to discredit the fact that brands are a very good way of expression for a population. A group would be very happy and pleased to see their product on the market and known all around the world. To take a local example, let’s just think about Bombardier’s publicities where we can see people whom worked on a project (airplane, train or other) being proud of the outcome. We can see those people praise to be part of the Bombardier’s team and to have participate in the realization of the project. A well-recognized product all around the world is a burst for the group attached to it and for the consumers. For instance, new companies and researchers in our province are now emerging and creating new products that will make Quebec’s pride internationally. Brands are the expression of a civilization: the expression of what we are, what we expect and of what we’ve done.
Finally, brands are good way to memorize events from an earlier period, to keep an eye on our past and to move forward. Also, they are a very personalized way of expression that defines a society and shows pride worldwide. Of course, brands do not have only advantages, but in our society of extremes we have a tendency to forget good aspects and only see the negative ones. Life is not just black and white, but has a little shadow of grey. We have to step out of the black— or white— to accept the grey.
Number of words: 545
(I am sorry, for some reasons my blog would not allow me to do paragapraphs...)