Pride in Branding

At a young age, children are able to recognize many brands in their day to day lives. The question we can ask ourselves is why do they do so? Actually, we are surrounded by brands. Television is filled with publicities as well as highways and buildings are showing visual images to promote a product or brand. It is well known that adults are very influenced by brands, we well sure not have to be surprised children are too. Perhaps, the real question might not be if children are influenced too early and too much by brands, but if a brand, in itself and with the publicities and status it might have, is a good thing. In fact, brands are good representations of a certain period of time and are a fascinating way of expression for a society.

Brands are not a new concept of the twenty-first century. They have actually a great background that they accumulated with time. Brands are representative of a certain time and of the history period they are related to. For example, the elders of Quebec might remember pretty well the first publicity of”pout pout pout St-Hubert BBQ”. It was the beginning of an era in restoration. The publicity helped people remembering the restaurant’s name, and the song related to it helped remembering the telephone number to order the famous chicken. Finally, let’s just think about the first Ford car to be promoted in the history. This car would announce a great revolution in the way people would be traveling from place to place to finally make science, in a way, move forward. Brands are important and part of the history of a population, it is a good and easy way to remember the past and progress we’ve made.

It is not to discredit the fact that brands are a very good way of expression for a population. A group would be very happy and pleased to see their product on the market and known all around the world. To take a local example, let’s just think about Bombardier’s publicities where we can see people whom worked on a project (airplane, train or other) being proud of the outcome. We can see those people praise to be part of the Bombardier’s team and to have participate in the realization of the project. A well-recognized product all around the world is a burst for the group attached to it and for the consumers. For instance, new companies and researchers in our province are now emerging and creating new products that will make Quebec’s pride internationally. Brands are the expression of a civilization: the expression of what we are, what we expect and of what we’ve done.

Finally, brands are good way to memorize events from an earlier period, to keep an eye on our past and to move forward. Also, they are a very personalized way of expression that defines a society and shows pride worldwide. Of course, brands do not have only advantages, but in our society of extremes we have a tendency to forget good aspects and only see the negative ones. Life is not just black and white, but has a little shadow of grey. We have to step out of the black— or white— to accept the grey.

Number of words: 545

(I am sorry, for some reasons my blog would not allow me to do paragapraphs...)

Name: Judge Meredith Loop Hole


History and life: I was born in 1960 in Montreal, Canada. It was my dream to become a lawyer since I was three years old. I wanted to help people respect the law and keep the innocents from fraud artists. Because of a prolific career in international economic justice as an associate in the well know law firm of Dewey, Screwem, & Howe, I am now enjoying my title of international judge specialized in economic cases.

Personal work experiences: While working for Dewey, Screwem, & Howe's law firm, I worked on famous cases such as Norbourg, Earl Jones and Vincent Lacroix. After my nomination as an international judge, I participated in a trial about Amazonian's foresting exploitation. My final judgment ordered the Amazonian environmentalists to stop blocking the way of the workers who tried to cut a part of the North side of the forest. I think the economic impacts were too important to stop the exploitation of this side of the forest.

My schooling informations: I studied in high school at Regina Assumpta, went at Saint-Laurent for my CEGEP in health sciences but dicided to go study law in McGill University. Afterwards, I did a master in Commercial Law, still at McGill, and went to Paris to do a PhD about economic impacts.

My achievements in life: Even if my family says I am a workaholic, I am very proud that I am now a happy grandmother of two little girls. I am now thinking about slowing down a little my amount of work to spend more time with my new enlarged family.

My abilities and competencies: I am a very organized person and have a great ability to express my thoughts very clearly. I am not ashamed to ask questions but I expect the answers to be as clear and precise as my questions.

Position statement: Although I am very concerned about the social and economic effects of the Pascua Lama project, I am also aware of the serious consequences that could occur to the environment. As my title of international judge expects me to, I will be as neutral as Switzerland and look at both sides of the problem. I will take into account the potential evrionemental effects and the social ecomonic ones with the same importance.

I am interested to hear what every side have to say. I know the environmentalists and the farmers must be very worried about the destruction of the glaciers Toro 1, Toro 2 and Esperanza that feed the rivers and provide water to the communities. Also, the potential problems, such as the contamination of the rivers, related to the use of mercury is quite alarming.

Perhaps, the economic repercussions are not to discredit. Locally and internationaly, if this project is well-managed, it will generate over 5,000 jobs and can make a significant contribution to the job crisis in the region. Like said Canada's Prime Minister Stephen Harper:
“This investment is good news for the people of Chile and Argentina, as well as for Canadians. It is always encouraging when we see Canadian companies like Barrick showing this kind of leadership on the world stage. It is precisely because of the potential of partnerships like this one that the Government of Canada continues to promote and defend free and open trade between nations as part of the solution to the global recession.”


I know the economical consequences are making me favorising the side of Barrick Gold for the good realisation of the project, but as I said earlier, I will be impartial and neutral for the good of the tribunal and of international justice.



COURSE 1: Vocabulary and Spelling practice #1
1. Interest level
It was a very interesting exercise to do. It had very diversified questions, which made it very fun. I learned new words and practiced my knowledge about the meanings of words I thought I knew. It was sometimes with big surprise that I realized the true meaning of a word.
2. Difficulty
The excercise was not very easy. For example, to give the synonym of a word you don't know is not quite esay, but when the possible answers are as unknown as the word in question, it gets harder! This practice was not as easy as I thought it would be.
3. What I learned(3)
I learned many new words that I can now use when writing texts or speaking. For example, I learned that a good synonym for MUSE (which means to think about) is to ponder. Learning new words will make my writing (or speaking) more interesting, because I won't be using the same words all the time to express my thoughts. Also, while doing analogies, I learned how to mix logic with vocabulary. For example, I learned that "Capricious is to whimsical as shrewd is to cruel." Finally, I realized that the spelling of a word is not always like you think it was at first. Like the in sentence "My favorite _________ is peach pie with chocolate ice cream.", dessert is spelled with two "s".
4. My score:

74%
5. Course rating
I must give this exercise on vocabulary and spelling the rate of 8 out of 10 (8/10). The questions were diversified and accurate. It was very convenient and I am sure useful in the future. For once, that type of practice was not too easy and very useful for me.

COURSE 2: Reading comprehension practice #1
1. Intersest level
This exercise was not very interesting. Although it was very accurate and useful, the texts proposed were mostly boring. I think it is a pity that it was not interesting because this reading comprehension practice was a good exercise.
2. Difficulty
The exercise was not very difficult, although some questions were not very clear. You are sometimes asked to fill the blank with the appropriate sentence, but when all sentences would fit in the blank but would give a different meaning that would totally change the text, it is not easy to choose. Also, when we are asked to give the meaning of a word underlined in the text, and the most of the proposed answers could fit, how do you know which one would do? That makes the reading comprehension practice more difficult and frustrating.
3. What I learned(3)
I learned that being able to sum up the main idea of a text is primordial. When you are able to give the main idea in your own words, you are sure you understood the text. Also, paraphrasing some paragraphs of a text is a good way to be able to determine the meaning of a more difficult word. Finally, I realized that reading slowy and take my time was better than reading fastly. This way, I am sure that I didn't miss something important because I was too hury to finish reading.
4. My score
75/100=75%
5. Course rating
I rate this course 7 out of 10 (7/10). I think it was a very important exercise to improve reading skills. Perhaps, it the texts proposed were a little boring. I think there ws a way to make this test more interesting, but still accurate.

BIAS

Bias was shown by the Judge in the pay Inherit the Wind: he was not always objective.

Ex1: He allowed the sign "Read the Bible"

Ex2: He disallowed the reading of Darwin.

Ex3: He disallowed the 15 experts.

RESEARCH

Who is involved? Barrick-Gold, a Toronto based gold mining company, the Chilean government, the environmentalists and Chilean population.

What is it? Pascua Lama is an mining project for silver, gold and other minerals.

Where does it take place? South Atacama, between Chile and Argentina in the Andes mountains.

Why does it take place? There is controversy because the project will destroy over 20 hectares of ice which will cause big environmental problems. Also, it will affect the water supply of 70,000 farmers in the Huasco valley, causing many dangerous chemicals get into the valley river.

How does it take place? Major disagreements between the parties forced a trial to take place to decide whether it was possible for the project to get started.

When? 2001



6 Teams

Leader

1-me-->Judge (Martin and Johana)

2-Sara-->Reporter

3-Antoine-->Miners

4-Caroline-->Gov't

5-Cecilia-->farmers

6-Vincent-->environmentalits

1. How does Howard and Melinda’s interaction at the beginning of the play foreshadow

the major issues of the play? X

2. What does Meeker, the bailiff’s, willingness to let Cates out of jail to meet with Rachel

tell us both about his offence and the town? It tells us that the offence is not serious and that the towns people don't see Cates as a threat.

3. What kind of town does Hillsboro seem to be in its preparations for Brady’s arrival? The town is very religious and they want to impress him.

4. What does Brady’s relationship with his wife tell us about his character? Brady seems to be insecure and dependant on his wife that he affectionaly calls "mother".

5. What does Brady’s conversation with Rachel, and subsequent behaviour afterwards tell

us about his character? Brady appears to be manipulative, opportunistic, and cunning.

6. How is Drummond characterized by the townspeople? Later when we meet him do

they seem to be correct? Drummond is caracterized as the devil, doing anything to win even things that are unethical.

7. What role does Hornbeck play in the action of the play? What is the significance of the

way he speaks? Hornbeck plays the role of opposition to what the towns people think: meaning he is a city guy vs. rural people.

8. Do the elements of the trial seem fair to you? Why or why not? No, because the judge didn't aprove of Drummond's scientifics experts as witnesses. On the other hand, it is just when the judge gives Drummond the tille of "temporary Colonel".

9. What do you think Rachel’s motivations for asking Cates to drop the trial and admit

his guilt stem from? Her motivation is based on her respect for her father and on her desire to avoird problems.

10. What does Brady’s intervention in Reverend Brown’s sermon say about him? Does

this contradict what you thought about him as a character? Brady isn't as fanatical as we thought. Yes, it does.

11. What is the central issue that Drummond is arguing for in the courtroom? The central issue is the freedom to think for yourself, but not impose it on others.

12. Do you think it is fair that none of Drummond’s expert witnesses are allowed to act as

witnesses? No it is not fair.

13. What is it that Brady reveals about his religious beliefs while he is being questioned

in court by Drummond? Brady believes blindly everything he reads and takes it literally.

14. How does Drummond win over the support of the audience in the courtroom in his

examination of Brady? Drummond wins over the town people's supportby showing that Brady was illogical and close minded.

15. What is it that Drummond says about progress? How is this significant to the play’s

main message? Drummond says that progress makes society go foward, and is based scientific thinking; however, progress has a negative side.

16. How does Brady react to the courtroom’s support of Drummond instead of him? He says that Drummond wants to destroy everyone's faith.

17. What is the significance of Drummond’s story about Golden Dancer? X


18. What is the difference in the way the two lawyers, Brady and Drummond respond to

the radio? Drummond is not interested because he is censured. Brady uses it to give the best impression; however the towns people don't listen.

19. Why is Cates sentenced the way he is? He is sentenced lightly beause he did break the law; however, the offense is not that serious.

20. What is Cates’ statement after the verdict? He says that if it had the chance to go back in the past, he would do the exact same thing.

21. What happens to Brady after the trial? Was this a surprise? He has a heart attact and dies. It wasn't a surprise because he was very shocked Cates had only a fine of $500 to pay. He was shocked in his religious believes and in himself.

22. What does Rachel decide at the end of the play? How does this tie into Drummond’s

message as well as the main theme of the play? Rachel decides to leave the town and leave her father. This shows that you have to do what you think is right and what you believe to be the best.

23. What does Drummond say Brady had the right to do or have? He says he had the right to defend his religious believes and what he thought was right like anybody else.

24. What is the significance of the two books Drummond holds at the end of the play? In the final scene, Drummond stands on the stage with the Bible in one hand and Darwin in the other. Rather than tossing one away in favour of the other he slams them together further reiterating, symbolically, that it isn’t the beliefs themselves this play challenges, but the right to hold them freely.

25. What do you think the main message of the play is? The central theme of the play is every individual’s right to freedom of thought.



-Bertram Cates: teacher , 24 years old, defendant, quiet, shy, well-mannered, believer in Evolutionism

-Matthew Harrison Brady: politician from Nebraska, strong Christian beliefs, pride,

-Henry Drummond: infamous and vilified defense attorney, doesn't care what people think of him, presented as someone who would rather look at the unpleasant truth than a decorative or pleasant lie.

- E.K. Hombeck: cynical, wisecracking journalist.

-Reverend Jeremiah Brown: representative of fundamentalist Christian belief.

-Rachel Brown: 22, doughter of the Reverend Brown, very close to Cates but is conflicted with his questionning of Christian belief.

-The Judge: impartial as deep belief in the Bible will allow him to be.

- The Townspeople: "a colorful bunch of people", represent a rural, small town life of conventions and religious belief as well as modernization of society.




t



MY FAVORITE


GLOBAL FAVORITE


FOOD


Vieux Duluth


Coca Cola (700 products and it is in over 200 countries!)


TECHNOLOGY


Sony


INTEL (the Intel agreement with

Nokia will put its latest chips into the hands of millions of customers)


CARS


Volvo


Toyota (New hyprid Prius is the bestselling car and their slogan is"Hybrid Synergy Drive")


ENTERTAINMENT


Dreamworks


Disney ( innovative new formats online and offline and the include video games, new resorts and interactive webstites)


COMPUTERS


Apple


IBM (expendend in more than 170 countries and almost 65% of revenue generated outside of the United States)


FINANCIAL


Master Card

American Express ( the firm as reduced exposure to riskier credit card products)


CLOTHES


Lacoste


Louis Vuitton (425 stores and with a new campaign featuring a series of Annie Leibovitz portraits of celebrities, it reinvigorated the barnd's status as a classic)


ELECTRONIC


Apple

Samsung ( strong developpement as a result of global leadership in television segment)


HOUSEHOLD


Johnson & Johnson

IKEA (IKEA websites are very popular: over 45 millions visitors a day)


SOFTWARE


Adobe


Microsoft (game consol division that is very profitable and a $300 million campaign featuring Jerry Seinfeld)

Mid-term Writing Test

We owe the word photography to Sir John Herschel, who first used it in 1839. The word is derived from the Greek words for light and writing. Now in 2009, photography is very common. Every cellphone has its own camera and almost evryone has a digital camera. Perhaps, the actual art of photography is not very well known. It is a special type of art that seems to be reserved to people with a big interest in photography and not amateurs. To verify this theory, we asked a group of people under 30 years old and another one of 30 years old and older to answer a certain amount of questions, for us to be able to see their knowledge about photography.

We had several hypotheses we based our survey on. First of all, digital cameras are more popular than analogue ones. Also, people don’t know technical terms of photography very well, and image editing and sharing sites are popular. Finally, the art of photography is not well known.

So, when we asked both groups what type of camera they own, the results seem very clear : most of our respondants in both groups have a compact digital camera, some have a reflex digital camera and only a few of them, in the older group, have an old reflex analogue camera. It is easy to understand those results by the fact that digital technology make photography accessible, and because old cameras are more difficult to use. Wich make our first hypothesis confirmed. Also, like we expected, the technical terms of photography in general and of cameras were not well known by our respondants. Some terms like lens and aperture were known by a few people in both groups, but the most of them weren’t. Even if it is not well understood, photography is very popular because of all the possibilities the image sharing and editing sites offer. That is why we could clearly see our second and third hypotheses confirmed, first in the poor knowledge of people and second in their addiction of sharing pictures with friends and family via Facebook, Twitter, or any other website. Finally, we also confirmed our fourth hypothesis by realizing that 90% of our respondants (both groups included) couldn’t name even one professional photographer! The art of photography is misunderstood and underground.

In conclusion, we see that the results we obtained were concordant to our theory. Because of new technologies, photography is now an easy practice were you don’t have to know much about to appreciate. It is an art that deserves to be discovered. Everyone can take a picture, but not everyone is a good photographer.

Number of words: 442

COURSE 1: Synonym and antonym practice #2
1. Interest level
I think it was a very interesting exercise. It made me learn new words I had never heard before, and forced me to try to find the meaning of those words with little clues. Using the right word at the right place is very important, this exercise thought me plenty of new vocabulary possibilities which will make my speaking and my writing more precise and more interesting.
2. Difficulty
At first, the exercise is easy, but the more you continue, it gets harder. The first words to be presented to you are quite common ones and you have to find their synonyms. This easy task soon besomes more challenging when you are asked to give synonyms of words you have nerver heard before, when the list of answers you have are also words you are not quite sure what they mean and when you have to give the antonym word.
3. What I learned(3)
Like any exercise in life, I must say that it was not useless and that I learned quite a few things. First of all, I learned that sometimes your first impression of the meaning of a word is not the good one and that you can easily be confused during a conversation or while reading. Also, I learned the true meaning of words I thought I knew. For example, the word ramble that I thought meant to wander, means in reality to move aimlessly from place to place, or to wander. Finally, I learned new words I had never heard before like, for example, to fetter that means to hamper (to restrain) and pivotal who's antonym is unimportant.
4. My score:

75/100=75%
5. Course rating
I must give this exercise on synonym and antonym the rate of 8 out of 10 (8/10). The instructions were clear and precise. It was very convenient and I am sure useful in the future. Although, I must say the questions were little redundant. It would have been interesting to have sentences with the words to define and find the meaning according to those sentences.
COURSE 2: Analogy practice #2
1. Intersest level
I think it was a very orginal exercise. It was the first time I did an analogy test in English, and I liked it. It was diversified and unconventional. The variety of questions was a major plus. I was suprised how I had to concentrate to find the right analogy. I think it helped me make links between the words and their meanings.
2. Difficulty
The exercise was more difficult than I expected. Sometimes, the questions were easy but generaly I had to think alot to be sure of what answer was the correct one and also check in the dictionary for meanings of important words. The analogies were not only pairs of words going together, but also opposites and associations. It made me practice my knowledge of English language as well as my logic in some cases.
3. What I learned(3)
By doing this exercise, I learned that an analogy is a an inference that if things agree in some respects they probably agree in others. Aslo, I learned alot of new words I didn't know like: A pod is a group of dolphins, and a herd is a group of cows or lightweight is a classification for a boxer, and sedan is a classification for an automobile. Finally, I learned that you can mix logic and vocabulary into the same exercise to make it very interesting and accurate.
4. My score
75/100=75%
5. Course rating
I rate this course 9 out of 10 (9/10). I think it was a very important exercise to improve logic and vocabulary and that everyone should take it. Perhaps, it is suggested for people that have reached a certain level in the English language, that is to say this course is not recommended for beginners.

DC+IC

1. While I was brushing my teeth, my mom knocked heavily on the bathroom door, in a hurry to take her shower.

2. Even though I am responsable and serious, it happens sometimes that I go party with my friends.

IC (no comma) DC

1. I was a sad and pathetic girl until I met you.

2. Steeve don't be stupid! You know Hernest can't fly because he is a gold fish!

IC+IC

1. My grandfather is a source of inspiration to me, and also an hero in his way.

2. Bill hates violence, yet he is a profesional boxer.